ADIDAS – “SAFE ZONE”
I Redesigned The Classic Adidas "Campus" Sneakers To Address Sexual Assault On College Campuses.
1 in 5 women will experience sexual assault during their studies; 50% of the assaults occur in the first six weeks of the semester, popularly referred to as the “Red Zone.” Studies show that women who know self-defense have a 50% lower chance of being assaulted.
To make “Red Zone” a “Safe Zone,” Adidas launches a secret college boxing club. By women for women.
︎Student work