Hanna Hereid Ringheim






UN WOMEN INDIA – “THE BINDI BULLSEYE”

"A Mark of Love Gets a Lethal New Meaning"


– Fast Company



In India, more than half of all homicides against women are committed by their current or former partners. The Bindi, a traditional red mark worn by Hindu women to signify marriage — a symbol of love and commitment.

Tragically, the symbol also mirrors the visual marker found at the centre of a shooting target, reflecting the deadly reality many women face in their own homes.







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Concept & AD ︎︎︎ Hanna Hereid Ringheim

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