Hanna Hereid Ringheim






CONSTELLATION ENERGY – “PROTEST T-SHIRT”

"Heat Sensitive T-Shirts Turn Austins’ 5M School Kids Into 5M Climate Activists."


– Ad Age



Heat stress is one of the greatest threats of climate change. Its impact makes it hard to engage in everyday activities. And when the heat rises, so does the need to take immediate action. 

Constellation Energy enables young climate activists in Austin to share their message of protest with a collection of heat-activated t-shirts. So the hotter the students gets, the more visible the message.







AGENCY
Accenture Song US 

CREATIVE CREDITS:
AD & concept ︎︎︎ Hanna Hereid Ringheim

CW ︎︎︎ X 
ECD ︎︎︎ Maria Deverux 
ECD ︎︎︎ Karen Short