I redesigned the Adidas stripes as a symbol against college campus sexual assaults.
ADIDAS
SAFE ZONE
1 in 5 women will experience sexual assault during their studies; 50% of the assaults occur in the first six weeks of the semester, popularly referred to as the “Red Zone.” Studies show that women who know self-defense have a 50% lower chance of being assaulted.
To make “Red Zone” a “Safe Zone,” Adidas launches a secret college boxing club. By women for women.
To make “Red Zone” a “Safe Zone,” Adidas launches a secret college boxing club. By women for women.
︎ STUDENT WORK