We recruited new students by redefining traditional business language.


BI – NORWEGIAN BUSINESS SCHOOL 

INVEST IN YOURSELF

Business is changing – it's no longer solely about money, success, and prestige. Mastery, growth, and joy are the new measures of wealth. And education is one of the most significant investments you can make in yourself and your future.

BI, a Norwegian business school, promotes a modern approach to business. So we redefined traditional business language – implementing new values addressing the importance of human capital. Where mastery, growth, and happiness are currencies as valuable as status, wealth, and success.

TRANSLATION:
Investment
The time and effort I spend to achieve what I want.

TRANSLATION:
Equity
The value of what I have learned.

TRANSLATION:
Yield
The effect I achieve by working for what I believe in.

Agency ︎︎︎ Schjærven 

Creative Credits:
AD ︎︎︎ Hanna Hereid Ringheim
CW ︎︎︎ Nina Cecilie Loftum

AD ︎︎︎ Einar Nonstad
CW ︎︎︎ Espen Lie Andersen 

Client Director ︎︎︎ Håkon Preus
Project Manager ︎︎︎ Stine Farstad
Director ︎︎︎ Torstein Bjørklund
Production Agenc ︎︎︎ Willy Nikkers