ADIDAS – “SAFE ZONE”
I Redesigned The Classic Adidas "Campus" Sneakers To Address Sexual Assault On College Campuses.
1 in 5 women will experience sexual assault during their studies; 50% of the assaults occur in the first six weeks of the semester, popularly referred to as the “Red Zone.” Studies show that women who know self-defense have a 50% lower chance of being assaulted.
To make “Red Zone” a “Safe Zone,” Adidas launches a secret college boxing club. By women for women.
![](https://freight.cargo.site/t/original/i/d0601cb3cc2475525c50db18e94fb9e0270a26b42690ce26a82c56cb12303d06/air-drop--home.png)
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![](https://freight.cargo.site/t/original/i/5c2d3b0f3fb0f6cd7452d715334901f646929220a4ff90a6b65c0eda553d47c4/skoeske.png)
![](https://freight.cargo.site/t/original/i/f0111d492ba5d5a5727a35973fed6b42fc2588d17233eb9a7d1f5ed4988361c9/Adidas-gerilja-columbia.png)
![](https://freight.cargo.site/t/original/i/48bb0095df0e7a49bcdcb5ebf5a22fb2f89ec3f4412e362393fa94855f952af8/Adidas-gerilja-metro.png)
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![](https://freight.cargo.site/t/original/i/0e9ee75a58ea9c520a103a1d3f31f7d5f176c645d687a3f825fb761287425b4a/Screenshot-2022-06-13-at-12.24.27.png)
︎Student work